IMD News

Why advertise in the IMD ?

The Irish Medical Directory is Ireland's premium medical publication.  

First published in 1852, it has been released  as an annual since 1994 on relaunch by the Minister for Health. The IMD is meticulously compiled by Dublin GP Dr Maurice Gueret and is far and away the most popular publication received by Irish Doctors.

Known affectionately as their Bible, over 2,750 GPs receive a free copy at their surgeries annually. Remaining copies are ordered from across the healthcare sector. 

Advertisers support the IMD with good reason. 

The Irish Medical Directory simply has no peers when it comes to cost-effective promotion of key brands and services in one strategic location. We offer extremely good value for repeated and targeted exposure over a full year of the publication. Whether its hospital or clinical services, medicines or medical supplies - this is the publication to be seen in. 


Our Digital IMD brings our live goldmine of critical constantly updated information to every single registered Medical Practitioner and Pharmacy in Ireland - Completely Free of Charge. Advertisers now have an opportunity to display details and links to their services on Smartphone, Tablet,  iPad, laptop or PC. 

10,522 Irish Doctors, Pharmacists and allied Practitioners also receive our monthly IMD News bulletin by e mail, which gives them a brief and relevant summary of recent News, Appointments, Forthcoming Meetings, New Products and Services, Clinical Events, Retirements and Deaths. 

For further information on advertising opportunities in Print, On-Line or in our monthly IMD News please contact Aisling Barry at